Clean to Green

E-Waste Recycling Policy

E- Waste (Management & Handling) Rules, 2011 were notified in 2011 and had come into effect since 1st May, 2012. Veira Electronics Private Limitedwas one of theProducer who has implemented E-Waste Rules and managed all aspects as per the set rules. We also kept on making regular upgrades to comply all perspective of environmental conservation through partner association for handling and management of electronic and electrical waste, in no ways ending at landfill.

Now, as per the new guidelines, MoEF& CC, Government of India in supersession of E-Waste (Management and Handling) Rules, 2011 has notified the E-Waste(Management) Rules, 2016 vide G.S.R. 338(E) dated 23.03.2016 which has now been effective from 1st October’2017. These rules are applicable to every producer, consumer or bulk consumer, collection centre, dismantler and recycler of e-waste involved in the manufacture, sale, purchase and processing of electrical and electronic equipment or components specified in Schedule – I of the Rules.

The categories of electrical and electronic equipment of Veira Electronics Private Limited which are covered under these rules, within Extended Producer Responsibility (EPR) are Television Sets (LCD & LED). Target based approach for implementation of EPR has been adopted in the E-Waste (Management) Rules, 2017, which stipulate phase wise collection target to producers for the collection of e-waste, either in number or weight for respective category. Also, the new targets are to be calculated on the periodic sale as per category under the Life-Cycle fulfilment of each category.

But with sheer pro-activeness and continued guidance from the management, we at Veira Electronics Private Limited, have updated our systems and processes as per the mandate of E-Waste (Management) Rules, 2016 and its amendments, which includes specific guidelines for extended producer responsibility, channelization, collection centres, storage, transportation, environmentally sound dismantling and recycling, refurbishment, and random sampling of EEE for testing of RoHS parameters.

E-Waste Collection

Veira Electronics Private Limitedhas partnered with a Producer Responsibility Organization (PRO), RLG Reverse Logistics India Pvt. Ltd. for collection and proper recycling of e-waste abiding all aspects of the E-Waste (Management) Rules, 2016 and its amendments. The PRO has been assigned the responsibility of collection and creating and spreading awareness across all internal and external consumers and even to our vendors / partners.

Our appointed Producer Responsibility Organization, RLG Reverse Logistics India Pvt. Ltd will collect e-wastes from respective states PAN India and channelize it to authorized dismantles and recyclers for environmentally sound recycling as required by the rules. For responsible recycling of e-waste please drop in an email or call the details provided below. Customers may also refer our product catalogue for more information

Veira Electronics Private Limited

Authorised PRO

Customer Contact Number – 18001803594
E-mail ID :
Website :

Toll Free Number – 1800 103 1460
E-mail ID :
Website –


Collection Points

Veira Electronics Private Limited has engaged the PRO mentioned above who will use their own collection centres and collection points for collection of our e-waste generated from our consumers and sales and service channels. We have assigned the PRO engaged by us to collect the cumulative load within 180 days from the date it has been deposited by the consumer. The list of PRO collection centres and points are available in their website www.

Do's and Dont's


  1. Please check for the life-cycle of your product on the Product Information Booklet.
  2. Please speak on the above mentioned Toll-Free Numbers for any query about your product take-back or recycle
  3. Please hand-over e-waste only at the designated collection centre or points of our PRO.
  4. Please accumulate all unused electronic and electrical items only to be handed-over to our PRO or Registered Recycler.
  5. Please drop your scrap electronic parts, handed-back to you after replacement with the new part, at the e-waste drop box in the service centre.
  6. Please register that as an individual we all have Individual Responsibility towards the conservation of our environment.



  1. Please do not throw any electronics (including batteries) into garbage bin. It must be thrown only on designated bins with symbol

  1. Please do not sell e-waste to scrap dealers or unauthorised agents for little/some cash.
  2. Please do not dispose of e-waste in landfill or in pits as an ill-treasure for your next generation
  3. Please do not open unused electronics without expert supervision, as it can be hazardous.
  4. Please do not cut-open parts or components without brand representative’s supervision


Health Effects

When we throw out our electronics, they land up in Landfill causing the possibility of toxic metal leaching into the groundwater. Toxic metals in e-waste leach into our supply of resources, threatening their integrity. When e-waste is openly heated which is a rudimentary process by the un-registered user or scrap dealers, toxic chemicals are released into the air, damaging the atmosphere and posing a serious threat to health and existing life.

E-Waste management is an environmental problem for future generations as proper e-waste recycling is hardly done.

It is crucial to know effects of e-waste on the environment, and make a collective effort to build awareness and systems to curb all its ill positioning for our existing and future generation.

To know more please call on Toll free no 1800 103 1460 for more details


When dumped in landfills, many workers break the glass envelope surrounding the CRT TV’s and expose themselves to dangerous levels of lead. Lead poisoning is a well-known health hazard and is especially harmful to young children.

It has been demonstrated that the trace amounts of chlorine compounds within liquid crystalsmay generate dioxins when liquid crystal glass is incinerated, as is typical in many informal e-waste recycling centres. Dioxin exposure has been linked to many serious diseases, including type 2 diabetes, ischemic heart disease, and chloracne.

RoHS Compliance

RoHS stands for Reduction in Hazardous Substance, which is a mandate by the regulatory enforcement, which will have pre-requisite for the Producer or Manufacturer of the Brand be strictly complying.This is purely to structure the usage of hazardous elements in any electronic or electrical product, basically to eliminate any threat to health and life using them. The term is purely used to understand the effect of components in the product on the environment. The technical documents (supplier declaration- description of the product, document for materials, parts, and/or sub-assemblies and analytical test result) as an evidence that the reduction of hazardous substance (RoHS) provisions are compiled by the product based on standard EN 50581 of EU.